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Pretension and Banks

So there's this billboard for a bank that I see when I'm coming home from my mom's house that says, and I quote: Unbought, uncompromised, unpretentious. Or something like that. Now forgive me, but isn't that the height of pretension? Main Entry: pre·ten·tious Pronunciation: pri-'ten(t)-sh&s Function: adjective Date: 1837 1 : characterized by pretension :…