Pretension and Banks


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So there’s this billboard for a bank that I see when I’m coming home from my mom’s house that says, and I quote: Unbought, uncompromised, unpretentious.

Or something like that. Now forgive me, but isn’t that the height of pretension?

Main Entry: pre·ten·tious
Pronunciation: pri-‘ten(t)-sh&s
Function: adjective
Date: 1837
1 : characterized by pretension : as a : making usually unjustified or excessive claims (as of value or standing)

b : expressive of affected, unwarranted, or exaggerated importance, worth, or stature

Well okay, maybe it isn’t pretentious. But still sorta snooty. I mean, what bank are they referring to as pretentious? It’s a friggin’ bank.