Huh. The ads you’ll see at 3 AM.

For instance: an ad for this cushy teddy bear that snaps on to your seatbelt to alleviate any tightness on the part of the belt.

Which isn’t a horrible idea, mind you. But the majority of the shots in this ad were of the bear in use—and face down in a woman’s cleavage.

Now a cleavage-hugging teddy bear on a seatbelt is amusing enough. But the clincher? Is the name of this cuddly friend.

Tiddy Bear.

My only hope for humanity is that someone involved with this product somehow thinks it’s funny.

But who knows? Maybe it’ll inspire Sean Combs to pick up a new name next week.